Why is electricity so cheap in Wisconsin?

Wisconsin pays 19.56¢/kWh for residential electricity, 6.7% above the U.S. average of 18.34¢/kWh and the #17 highest of 51 jurisdictions. At 900 kWh a month that is about $176.04, against $165.06 at the U.S. average. By the national yardstick electricity in Wisconsin is not cheap, so the useful questions are where it stands, how it has moved, and where a lower bill can come from.

Rates are EIA residential averages through June 2026, refreshed Sep 9, 2026. The U.S. average is the EIA U.S.-total residential price; rank and region figures compare the 51 jurisdiction averages.

How Wisconsin compares

MeasureWisconsin
Residential rate (EIA, June 2026)19.56¢/kWh
U.S. average (EIA)18.34¢/kWh
Difference+6.7% (+1.22¢)
Rank among 51 jurisdictions#17 highest (#35 lowest)
Midwest average (12 states)17.27¢/kWh
Affordability tierVery Affordable (index 84/100)
12-month changerose 5.6% (18.52¢/kWh → 19.56¢/kWh)
5-year changerose 33.2% (14.68¢/kWh → 19.56¢/kWh)

See every state in one ranked table on electricity cost per kWh by state or the Midwest region.

What the EIA series shows for Wisconsin

Past 12 months (June 2025 → June 2026)
The Wisconsin residential rate rose 5.6% (+1.04¢/kWh), from 18.52¢ in June 2025 to 19.56¢ in June 2026.
Past 5 years (June 2021 → June 2026)
The rate rose 33.2% (+4.88¢/kWh), from 14.68¢ in June 2021 to 19.56¢ in June 2026.
Past 10 years (June 2016 → June 2026)
The rate rose 33.4% (+4.90¢/kWh), from 14.66¢ in June 2016 to 19.56¢ in June 2026.
Highest and lowest month on record
In this series the Wisconsin rate peaked at 19.74¢/kWh in May 2026 and bottomed at 7.46¢/kWh in January 2001. The series covers January 2001 to June 2026.
Steepest 12-month increase
The largest single-year move in the series ended in January 2009: the rate rose 12.5% (+1.34¢/kWh), from 10.68¢ in January 2008 to 12.02¢ in January 2009. That is when the change happened; the series does not say what caused it.
Against the rest of the country
Over the same window the unweighted average across the 51 jurisdictions with data for this period rose 34.8%, so Wisconsin's +33.2% lagged the nationwide move by 1.6 percentage points. That gap is the part of the movement this dataset cannot attribute to a nationwide trend — it does not identify what else was involved.
Rank among jurisdictions (June 2021 → June 2026)
Measured over that identical five-year window, Wisconsin's change is the 19th largest of the 51 jurisdictions whose series covers it — rank 1 is the biggest increase, rank 51 the biggest decrease. The rank places the movement; it does not explain it.

Between January 2001 and June 2026 the rate peaked at 19.74¢/kWh in May 2026 and bottomed at 7.46¢/kWh in January 2001.

Every month is charted on the Wisconsin electricity price history page, with the year-over-year table and the same measured facts.

What sits on top of the rate in Wisconsin

We Energies's standard residential tariff adds $15.01 a month before the first kilowatt-hour, 0.05¢/kWh in riders, for an all-in 21.26¢/kWh at 900 kWh.

The line items are on hidden electricity fees and taxes for Wisconsin.

What generally moves electricity rates

A rate series shows what changed, not why. This dataset records Wisconsin's residential rate and nothing about what moved it, and no reviewed Wisconsin driver analysis is published yet — so this page makes no causal claim. The factors that generally move retail rates are documented separately.

  • Fuel and purchased power. Natural gas, coal, and wholesale power prices pass through to retail rates, often with a lag of months.
  • Generation mix. Hydro and legacy nuclear tend to hold rates down; imported fuel, oil, and constrained supply tend to push them up.
  • Wires investment. Transmission and distribution upgrades, storm hardening, and wildfire mitigation are recovered through rates over years.
  • Market structure. Regulated utilities set rates in rate cases; deregulated markets price supply competitively and bill delivery separately.
  • Demand and weather. Load growth, peak-heavy demand, and extreme weather raise the cost of serving each kilowatt-hour.

the factors themselves are documented on electricity generation cost drivers.

What the rate means for a Wisconsin bill

Monthly usageWisconsin (19.56¢/kWh)U.S. average (18.34¢/kWh)
650 kWh$127.14$119.21
900 kWh$176.04$165.06
1,200 kWh$234.72$220.08
1,600 kWh$312.96$293.44

Frequently asked questions

Why is electricity so cheap in Wisconsin?

Wisconsin pays 19.56¢/kWh for residential electricity, 6.7% above the U.S. average of 18.34¢/kWh and the #17 highest of 51 jurisdictions. Over the past 12 months the rate rose 5.6% (18.52¢/kWh → 19.56¢/kWh), and over five years it rose 33.2% (14.68¢/kWh → 19.56¢/kWh). The EIA series records the rate and nothing about what moved it, and no reviewed Wisconsin driver analysis is published yet, so no cause is claimed here.

How does Wisconsin's electricity rate compare with the U.S. average?

19.56¢/kWh in Wisconsin against 18.34¢/kWh for the U.S. average (EIA, June 2026): 6.7% above, the #17 highest of 51 jurisdictions. The Midwest average across 12 states is 17.27¢/kWh. At 900 kWh a month that is about $176.04, against $165.06 at the U.S. average.

Is electricity in Wisconsin getting more expensive?

Over the past 12 months the rate rose 5.6% (18.52¢/kWh → 19.56¢/kWh), and over five years it rose 33.2% (14.68¢/kWh → 19.56¢/kWh). In EIA data from January 2001 to June 2026, the rate peaked at 19.74¢/kWh in May 2026 and bottomed at 7.46¢/kWh in January 2001. The full monthly series is on the Wisconsin electricity price history page.

How much is a typical electric bill in Wisconsin?

At 900 kWh a month that is about $176.04, against $165.06 at the U.S. average. 650 kWh: about $127.14; 900 kWh: about $176.04; 1,200 kWh: about $234.72; 1,600 kWh: about $312.96. We Energies's standard residential tariff adds $15.01 a month before the first kilowatt-hour, 0.05¢/kWh in riders, for an all-in 21.26¢/kWh at 900 kWh.

Related pages

Disclaimers

Manifest: f35b06783944…
View release.json·View capabilities.json